What is Crowdsourcing

What is Crowdsourcing

What is Crowdsourcing

Crowdsourcing is a process of empowering your people – staff, customers, suppliers and experts – en masse, to solve challenges and generate collective insight. 

The obvious reasons for using crowd-sourcing in place of traditional methods are:

  • engage more people within the process of solving challenges and generating insight;
  • engage people that are time constrained and geographically dispersed;
  • reduce engagement costs – using less resource and time to reach out to staff and customers to get feedback;
  • reduce the innovation cycle time – creating collective insight and catalysing collective action, fast.

We've also found a reason that is much more important – half of the best ideas lie within the 80% of people who normally don’t contribute.



By comparing our crowdsourcing campaigns with traditional workshops and staff engagement campaigns, we found something surprising.

  • 80% of people don’t contribute to traditional workshops, user groups or customer surveys;
  • however, when this ‘non-contributing’ group are engaged through crowdsourcing, they actually contribute 50% of the best ideas – the most insightful, the most valuable and the most impactful.

Crowd-sourcing is the only way to gain insight from the silent majority in a rapid and cost effective manner.

But crowdsourcing doesn't just happen - for every success, there are hundreds of failures. Success depends upon careful planning, clear goals and expert management - technology is the easy bit.

At Clever Together, we help organisations capture the power of crowdsourcing to solve challenges and generate insight by empowering their people.